A single Malaysia conversion rate is a starting point, not an explanation. Trial behaviour often differs by team size, acquisition source, and whether the account is evaluating alone or with colleagues.
Begin with segments your business can act on. Compare self-serve and sales-assisted trials, small teams and larger accounts, and local campaigns against regional traffic. Avoid slicing until sample sizes become misleading.
For each segment, inspect the path to first value, time between key actions, and common exit points. The objective is not a more complicated report. It is a clearer decision about which experience to improve first.