Measurement · 12 August 2026 · 6 min read
Define activation before building another dashboard
A useful activation metric begins with customer value, not the event names already available in your analytics tool.
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Notes for teams making sense of trial behaviour.
Practical thinking on measurement, segmentation, and the path to first value.
Segmentation · 28 July 2026 · 5 min read
Three segments hiding inside a Malaysia trial funnel
Country-level reporting can obscure differences in company size, language preference, and acquisition context.
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Instrumentation · 9 July 2026 · 7 min read
Instrument onboarding without creating event noise
A compact event taxonomy makes trial analysis easier to trust, maintain, and explain.
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